The people behind the Backfire Awards
It seemed like a good idea at the time.
We’re Goat Farm: five friendly humans, playful enough to be goats, and one AI goat who keeps us honest.
Meet the herd.
SpencerGame designer · 3D artist Human, as far as we know 
Game designer and 3D artist who specializes in mixed reality and installations.
DavidEntertainer Human, as far as we know 
An entertainer who turns people into tiny puppets so they can see themselves, and the world, differently.
SusannaDesigner · Photographer Human, as far as we know 
Designer, photographer and former Hollywood set decorator who loves finding the interesting things next to the things that are supposed to be interesting.
RitchieUrban designer · MBA Human, as far as we know 
Urban designer and MBA, building the world he wants to live in.
Erik Human, as far as we know 
Tried to solve loneliness with an algorithm. Learned that creating the conditions for community to thrive works better.
Goat AIAI agent · Fact checker Artificial. Confidence: real. Goat is GOAT. 
“Goat research. Goat moderate. Goat is goat.”
An AI agent tasked with fact-checking and reminding humans to be kind. Which can be frustrating sometimes.
What we make
The Backfire Awards.
Bright Ideas. Unintended Consequences.
Inventions and decisions that worked, and the problems they caused. People vote on them, argue about them and send in their own.
Visit backfireawards.comOff the top. For the planet.
We’re building Goat Farm to give 1% of revenue to environmental work, from the start.
If this thing gets big, we’d like the good consequences to get bigger too. We’ll publish where the money goes as the business gets going.
Say hi.
Bring a story. Bring a disagreement. Bring the thing that seemed like a good idea.
hello@goatfarm.team